A Complete Redesign of Moreau Catholic High School's Image
Launching the first marketing campaign in over five years, I created Moreau Catholic High Schools 2016 ” Innovation ” campaign.
- Increase awareness of school and brand
- Increase admission applications by 30%
- Redesign visual branding for the school
- Feature state-of-the-art technologies offered only at Moreau
- Fix broken SEO and unify website images
- Reach of 8,833,511 impressions in six months
- 50% increase in admission applications
- Increased weekly social media impressions from 150 to 23,000 in four months
- SEM CTR of 11.93% (industry standard 2.2%)
- 9.43% conversion rate (industry standard 4.13%)
- Newsletter open rates 35% – up from 12% in four months
This six-month campaign resulted in 8,833,511 impressions, not including bi-weekly news articles.
Utilizing geo-fencing, sky banner, timed news articles, and engaging social media I was able to DOUBLE admission submissions from the previous year in six months.